Of course we've all watched – and very much enjoyed! Obviously, they achieved this through an extraordinary talented team, a surplus of technical skills and a philosophy of attractive creative play. But did you know that artificial intelligence also played a big role in this success? Curious to see what insurers can learn from this provocative combination of creative skills and AI we met with Max Reckers, performance technology expert at AFC Ajax, and before that at Bayern Munchen, Manchester United and the Dutch National Team. Max, just to set the stage; using data, algorithms, AI, performance technology … Why is Ajax doing all this?

TechSee provides a visual engagement platform powered by deep learning and computer vision, enabling the auto-recognition of devices and issues in order to offer proven resolutions. Customers receive precise AR visual guidance in both assisted service and self-service modes at every stage of the journey, from sales, registration and onboarding to claims and upsell. They serve tier 1 companies and global groups in 24 markets around the world, including leading P&C insurers, telecoms and consumer electronics manufacturers. The Israeli startup was founded to help businesses better support their operations from all perspectives: customers, contact center agents, field technicians, and self-service channels. Over two decades of experience across CX technologies, visual computing, augmented reality, and big data enables TechSee to follow through on this commitment.